Nature Valley Trail View offers 300-plus miles of immersive national parks content, through panoramic views and interactive guides to three of America’s most iconic national parks.
You pick a park, a trail, and are able to virtually hike it; Google Street View style. This Fast Company article provides a behind the scenes look at how the footage was captured:
From a distance, the assembled masses would have looked like a caravan of settlers. The field crew from Backpacker Magazine (or “bear bait” as Patterson referred to them) headed up the front, setting the pace and keeping the operation environmentally sound. Shortly behind them were the agency creatives, who scouted locations and points of interest. The next wave included the tech team—who kept lenses clean, adjusted settings, and kept the cameras out of contact with each other—as well as master cameraman, Brandon McClain. Finally, trailing behind, was a sweeper team, who made sure nothing was left behind. Although some of the crew only stayed for shorter periods, the hike lasted 45 days total.
How cool would it have been to work on this project?